Priority Marketing has added Erika Sanchez to its growing team as a marketing project manager to help plan, organize and execute marketing campaigns and initiatives.

In this role, Sanchez supports the execution of client marketing strategies for clients across a broad spectrum of industries. She also monitors and evaluates campaign performance, provides research to enhance decision making, manages feedback from stakeholders, and prepares documents and reports to support for-profit and nonprofit clients.

Before joining Priority Marketing, Sanchez was brand manager for Rivet Brands, leading branding, advertising and marketing initiatives while spearheading cross-functional campaigns to enhance social media engagement and ensure successful product launches. She also has experience as assistant director of marketing for Miromar Development, jewelry and ready-to-wear business manager for Macy's at Coastland Center in Naples and content marketing assistant director for Macy's at Herald Square in New York City.

Sanchez earned a Bachelor of Science degree in marketing from Fordham University.

About Priority Marketing

Founded in 1992 by Teri Hansen, APR, Priority Marketing's portfolio of professional services includes public relations, brand development, web services, social media, creative services, media buying, video production, digital marketing, event planning and more. As Southwest Florida's largest full-service firm, Priority Marketing has grown to include more than 65 savvy creatives and mastermind strategists who partner with clients across a broad spectrum of industries, including hospitality and tourism, retail, health care, senior living, construction, legal, aviation, financial, education and government, as well as charitable organizations. The firm has been honored at the local, state, national and international levels with prestigious awards while providing more than $6 million in discounted and pro-bono services to local nonprofits. For more information, please call 239-267-2638 or visit PriorityMarketing.com.